Nashville Search Masters is Nashville's very best Internet Marketing firm. We specialize in search engine optimization, search engine marketing and professional website design.

Allow us to briefly outline some of the factors involved in the process of natural or organic search engine optimization (SEO).

Search Engine Volatility

The top rankings on any of the major search engines can change at any time.  Just because a site gains top rankings in various search engine properties today does not mean you can count on those same rankings next month, or next week for that matter.  However we have been very fortunate to maintain our top rankings for our clients for the last several years, this requires constant work and effort.  Rankings rise and fall depending on many external events including text links that point to your web site.   Every search property adjusts its algorithms, adds new websites to its index, or otherwise changes the way in which it scores and displays search results.  Google scoring algorithms are based on over 100 factors, currently MSN rankings will change quicker than Google rankings.  So MSN, which has a much smaller market share compared to Google, offers quicker feedback about if your natural SEO efforts are working.  Because of all the varying factors your professional services firm must respond to, and address each change to ensure your site's continued visibility to keep your company name, products and services in the view of your most highly qualified prospects.  Your SEO Specialists must respond to all these changes, as well as changes within your specific industry, to your competitor's sites, and to any changes in your website content and brand messaging.

What Makes a Successful Internet Marketing Campaign?
 
Like any good marketing program, an SEO, Internet marketing and advertising campaign requires customization, analysis, training, strategy and measurement.  Search engine marketing is a complex process that requires multi-faceted skills including: linguistics, a top-notch web technology team, experienced HTML and CSS specialists, training staff, professional campaign strategists, link building strategies, smart software developers, a highly-detailed measurement and visitor tracking system, conversion analysis as well as thoughtful and responsive client account management. 

Marketing and Technology
 
To be successful  implementing best practice natural search engine optimization methods we need to analyze the types of prospects who find your site, the different ways they use language to find your site, the relative quality and quantity of those prospects, their conversion rates, and how many of them become customers.  All of this in order to ensure that you use your website as a tool to maximize marketing dollars and profits for your business.

We have built search engine marketing processes around sound, proprietary principles that have been validated in practice over ten years.  We ensure that our process is both initially effective and continues to evolve to meet the changing needs of your web site(s) over time, reflecting changes in your site and the major search engines scoring / ranking algorithms. We also ensure that your search engine marketing campaign will meet your marketing and advertising promotion goals. To be successful with SEO you need understand your business and your competitors business in detail. And as marketing and technology professionals ourselves, we commit that our methods described below will enable qualified prospects and customers to find your website.

The Search Engine Optimization Process

Our methods includes but are not limited to the following steps:

• Keyword Research - Searching through a database of actually-used keyword phrases that are relevant to your business, and determining the best phrases to use to optimize your site.  

• Professional copywriting as necessary.  This can be a big job depending on how large the web site is. 

• Optimizing tags, titles and other parts of the html code as necessary.  Including controlling meta tags which control what the search engines say in their description about your web site.  

• Editing the copy to ensure proper usage of the most searched-upon keyword phrases relevant to your site.  

• Link Building Strategies  

• Submitting optimized page URLs to the major search engines.  This is limited today because the major search engines find your site from links pointing to you.  

• Monitoring the search engines bi-monthly to ensure that your URL becomes indexed, and tracking your traffic and keyword referrals using web based metrics.  

• Providing monthly reports showing where your site is ranking and under which keyword phases.  

• Strategies for paid advertisements, and building reference networks, text link ads, banner ads, pay per click advertisements to help increase your backlinks and traffic.  This can be extremely important and very complex in using the best practices.  We consider some of our methods proprietary.  

• SEO Training for your staff as required. 

• Traffic conversion.  Do visitors to your web site purchase your products and services?  Why or why not? 

• Is your site user friendly?  Can visitors to your site find your email, phone number and the information they want?  How many pages do they read before they leave your site?  What is their click path? etc.